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ForOrthodontic clinics

Honest about the year-plus relationship.

Orthodontic patients commit to 12–24 months of monthly visits. The website that wins is the one that's honest about timelines, transparent on options, and built to handle a virtual consult flow without auto-generating estimates from photos. We built every part of the platform for that.

What's differentOrthodontic pipeline

Built for both audiences.

Parents researching for teens. Adults finally doing for themselves what they didn't do as kids. The copy + the catalog + the AI voice profile speak to both without patronizing either.

01

Virtual consult, encrypted

Patient sends 1–6 photos + a few facts. Photos are PHI from the moment they hit our database — encrypted at rest, never used for marketing analytics, every studio-side reveal audit-logged.

02

No auto-estimates from photos

The orthodontist reviews every consult personally and provides a recommendation. We don't generate price quotes or treatment plans algorithmically — the legal risk on that is real, the patient-trust hit is permanent.

03

Treatment timeline up front

Every service surfaces its typical timeline (12–24 months for most cases) and price range. Patients decide whether to consult knowing the order-of-magnitude commitment.

04

Two-audience voice

Our AI drafts your About copy and team bios in an outcome-honest register that speaks to both parents and self-pursuing adults. Never patronizing, never hype.

05

Service catalog with modern technology

Eighteen ortho services pre-loaded — metal/ceramic/lingual braces, Invisalign + Invisalign Teen + Express, ClearCorrect, SureSmile, expanders, TADs, retention. Each with timeline + age focus + typical price.

06

HIPAA-aligned by default

Patient identity, consult photos, every studio reveal — all under the same encryption + audit posture as the rest of the platform. No paid add-on.

What we don't doThings you won't see

Orthodontic anti-tropes we deliberately avoid.

  • No automated treatment estimates from photos.The platform never generates price or duration estimates from a photo upload. Real recommendations come from real orthodontists who looked at the case.
  • No "rapid" / "express" / "fast" copy.Most ortho cases are a year-plus. Pretending otherwise sets up the patient to hate the experience by month 9. Our voice profile is duration-honest from the first sentence.
  • No "perfect smile" promises.The orthodontist designs the plan; the patient lives with the result. We won't put outcome claims your treatment can't back up.
  • No analytics on consult photos.Patient photos never enter Google Analytics, Meta pixel, or any third-party measurement. Marketing analytics happen on de-identified surfaces only.

Get startedOrthodontic setup

Your orthodontic site, live in an afternoon.

Start with a category answer (you'll pick Orthodontic). Pay through Stripe. Walk through six wizard steps — practice basics, service areas, hours, your team, your services, and a quick confirm. Once you publish, the virtual consult form is live for patients on day one.